No Fairytales is a food company from the Netherlands, started at the end of 2016. No Fairytales enriches frequently consumed well-known food products with vegetables. The brand has a clear purpose: contributing to the sustainable fight against overweight and obesity, by making food more delicious and a step healthier. The brand's current main products are tortillas. No Fairytales carrot, beetroot and bell pepper tortillas contain 45% vegetables, they are a source of fibers and have 25% less kilocalories than regular flour tortillas. Right now, the products are available in grocery stores in the Netherlands, Denmark, Austria and Belgium. Because No Fairytales tortillas are made with fresh vegetables, they need to be chilled. Therefore, our products are in the chilled aisle in all grocery stores, often next to the fresh pasta/pizza doughs.